Case Study: BetterMe achieves 100% increase in in-app purchases and a 22% retention lift with OneSignal

BetterMe Doubles In-App Purchases and Boosts Retention by 22 Percent

BetterMe, a Kyiv-based fitness & lifestyle app maker with 100 million installs, faced the common challenge of high churn in a crowded, fast-growing market and needed more effective, personalized mobile communication to keep users engaged. After trying other providers and considering an in-house build, BetterMe chose OneSignal to power mobile push notifications and in-app messaging so they could deliver timely, personalized workout and meal reminders and nudges based on users’ goals and biometric data.

Using OneSignal’s segmentation, personalization, automated triggers and A/B testing, BetterMe scaled targeted campaigns and in-app messages without extra developer work. The results were measurable: app retention rose 22%, click-through and conversion rates doubled, and total in-app purchases increased 100%, enabling BetterMe to boost revenue and streamline communications while abandoning plans to build an internal messaging system.

BetterMe

Yuliia Hryshchenko

Retention Specialist