Case Study: Betcris boosts user engagement and conversions with OneSignal messaging

Betcris Drives User Engagement With OneSignal Messaging

Betcris, a major Latin American online betting platform, sought to increase user re-engagement and drive real-time betting on its site. The company needed a messaging solution that could deliver instant, targeted, and personalized communications to a diverse audience across multiple countries and languages. They chose OneSignal to implement a strategy using SMS and web push notifications to overcome these challenges.

Using OneSignal, Betcris implemented highly segmented and localized campaigns. They imported CRM data to personalize messages based on user preferences, location, and dialect, and used targeted SMS to guide users through a complex onboarding journey. This strategy significantly increased their platform conversion rates. OneSignal provided the scalable, multi-channel solution that allowed Betcris to effectively reach its audience, with the company noting SMS was particularly critical for driving deposits and wagers from users.

Betcris

Nayith Diaz

Marketing Automation Manager