Case Study: Beach Bum Boosts Player Retention with OneSignal

Beach Bum Games Uses OneSignal to Drive Player Retention

Beach Bum Games, a mobile game studio behind titles like Dominos, Backgammon, Gin Rummy, and Spades, needed a better way to retain players and reduce early churn across its apps. The team turned to OneSignal’s push notifications, in-app messaging, and Journeys features to improve re-engagement, feature adoption, and retention.

With OneSignal, Beach Bum Games built timely, personalized campaigns using Data Tags, localization, Intelligent Delivery, and Journeys. The results were strong: CTR jumped from under 1% to 12% in one Gin Rummy campaign, quest-related CTR increased 250%, paid user reactivation rose 140% after 10 days, and translated push notifications delivered up to a 4% lift in engagement.

Beach Bum

Gili Mussman

CRM and Monetization Manager