Case Study: Beach Bum boosts player retention with OneSignal

Beach Bum boosts quest notification CTR by 250% with OneSignal

Beach Bum Games, a mobile game studio, faced the common industry challenge of player retention and churn shortly after download. Their previous engagement solution lacked the precision needed to re-engage users effectively. To address this, they turned to OneSignal for a more sophisticated messaging platform.

By implementing OneSignal's tools, including Data Tags, Journeys, and Intelligent Delivery, Beach Bum Games created highly personalized and timely re-engagement campaigns. OneSignal's solution drove remarkable results, including a 650% increase in CTR with data tags, a 250% CTR increase for quest-related notifications, and a 140% boost in paid user reactivation after just 10 days.

Beach Bum