Case Study: Audiomack achieves real-time music discovery for 18M fans with OneSignal

Audiomack Helps 18M Fans Discover the Hottest Music Releases First

Audiomack is a music streaming and discovery platform that connects artists and fans but struggled with a largely manual push notification strategy. Vice President of Product Charlie Kaplan chose OneSignal for its easy-to-integrate API and push automation to better communicate new releases to listeners and scale notifications across Audiomack’s audience.

Using OneSignal’s push notification platform (and integrations like Mixpanel), Audiomack automated and iterated targeted campaigns that alert fans when followed artists release new music—sending about 200,000 push notifications per day. The result: faster music discovery, strong engagement at scale, and measurable reach across 18M subscribers and 11M monthly active users, with improved reliability and positive fan feedback credited to OneSignal.

Audiomack

Charlie Kaplan

VP of Product