Case Study: Atrapalo achieves 8% increase in conversions with OneSignal's API

Atrapalo Achieves 8% Increase in Conversions

Atrapalo, a Barcelona-based online travel agency, needed to differentiate its offers and deliver cohesive web, mobile, and in-app experiences to compete across global markets. CRM Manager Miguel Angel Mestres had tried other providers and in-house solutions without success, so the team turned to OneSignal—using OneSignal’s API, push notification service, advanced segmentation, and intelligent delivery—to build automated, personalized messaging flows.

OneSignal implemented behavioral remarketing and automated sequences (abandoned cart win-backs, upsells, and intent-based offers) plus more than 60 data-driven segments for precise geographic targeting. The result was measurable: an 8% increase in conversions overall, an 8% CTR for mobile push and 6% CTR for web push, along with greater team efficiency and simplified messaging workflows thanks to OneSignal.

Atrapalo

Miguel Angel Mestres

CRM Manager