Case Study: Streak achieves 50% higher onboarding conversion with OneSchema

How Streak improved onboarding conversion rates by 50% with OneSchema

Streak, a CRM for Gmail, faced a challenge with low user activation rates due to a difficult and buggy in-house spreadsheet importer. This poor import experience was a critical barrier for new users during the self-serve onboarding process, preventing them from achieving activation. After an initial failed attempt to rebuild the tool themselves, Streak turned to the vendor OneSchema for a solution.

By implementing OneSchema's importer, Streak dramatically improved the user experience. The solution from OneSchema led to a 50% increase in import completion rates and a 110% increase in the number of new users running an import within their first week. Additionally, users imported twice as many records, significantly speeding up onboarding and time to activation.

Streak

Jasen Kim

Head of Growth