Case Study: New Zealand Trails achieves a 20% increase in sales productivity with OnePageCRM

New Zealand Trails From CRM Hardships to Sales Productivity

New Zealand Trails, an adventure tour specialist, faced an organizational nightmare with customer data scattered across folders, post‑its and untracked emails, and struggled to find a CRM that was both easy to set up and integrated with their MailChimp marketing. They chose OnePageCRM, using its core CRM platform and MailChimp Forms integration to capture and manage leads.

OnePageCRM was fully operational for New Zealand Trails within a week and provided timeline tracking, Next Actions reminders, and MailChimp sync so inquiries are automatically created and followed up. As a result, OnePageCRM helped the team achieve a 20% increase in sales productivity, save at least 10 hours per week in administration, and ensure 100% of leads are followed up, while enabling better segmentation and targeted marketing across departments.

New Zealand Trails

Dan Lacey

Marketing Manager