Case Study: New Zealand Trails achieves 20% sales productivity increase with OnePageCRM

New Zealand Trails boosts sales productivity by 20% with OnePageCRM

New Zealand Trails, an adventure tour specialist, faced significant challenges with customer organization and lead management, relying on inefficient paper-based systems and disjointed email threads. This unsustainable process caused frustration for both staff and customers and failed to support new team members. They went in search of a CRM that was easy to set up and could integrate seamlessly with their email marketing system, Mailchimp.

By implementing OnePageCRM, the company reformed its lead management across all departments. The solution provided a simple follow-up system using Next Actions and a seamless integration with Mailchimp Forms that automatically created contacts from inquiries. As a result, New Zealand Trails achieved a 20% increase in sales productivity, saves 10 hours per week on administration, and ensures 100% of leads are followed up.

New Zealand Trails