Case Study: Mermaid Vodka increases sales calls by 75% with OnePageCRM

Mermaid Vodka increases sales calls by 75% with OnePageCRM

Mermaid Vodka, a premium vodka brand based in Florida, faced the challenge of breaking into the competitive alcoholic beverage market. Business Development Manager Ed Panas needed a CRM system to manage leads and a high-volume, transactional sales cycle, but found other options too complicated and inflexible. The company turned to OnePageCRM for a solution.

Implementing OnePageCRM provided a flexible and easy-to-use framework that Mermaid Vodka customized to its specific sales process. The solution enabled better territory management, efficient follow-ups via the Next Action method, and valuable social media integrations. As a result of using OnePageCRM, the company increased its sales calls by 75%, leading to more closed sales and providing the data needed to make strategic decisions for continued growth.

Mermaid Vodka