Case Study: Mermaid Vodka achieves 75% increase in sales calls with OnePageCRM

Mermaid Vodka increases sales calls by 75% with OnePageCRM

Mermaid Vodka, a premium spirits startup founded by CEO Carol Strickland and led in sales by Business Development Manager Ed Panas, needed a simple, flexible CRM to manage high volumes of short-cycle, transactional leads. After trialing several platforms, Mermaid Vodka chose OnePageCRM for its ease of use, quick setup and adaptability to their route-based sales process.

OnePageCRM was customized with tags, custom fields, pipeline stages, filters and the Android app so Ed could plan territory visits, log notes/calls/emails and spot related accounts quickly; starring contacts and drag‑and‑drop pipelines improved daily prioritization. The result was a 75% increase in sales calls, clearer forecasting of outreach-to-appointment ratios, and measurable gains in focus and organizational efficiency thanks to OnePageCRM.

Mermaid Vodka

Ed Panas

Business Development Manager