Case Study: OMID Foundation achieves 10X more responses and exceeds fundraising goals with OneMob

OMID Foundation boosts responses 10x and exceeds $50,000 goal with OneMob

The OMID Foundation, a nonprofit organization, faced the common fundraising challenge of low engagement and response rates from potential donors when using traditional mass email appeals. They partnered with OneMob to find a more effective way to connect authentically and motivate action.

OneMob's solution involved using personalized, professional, and trackable video messages. A committee co-chair sent a OneMob video to the same recipient list that had previously yielded only two responses. This video campaign achieved a 73% open rate and a 38% click-through rate, leading to a 10x increase in responses in one day and ultimately helping the foundation exceed its $50,000 fundraising goal.

OMID Foundation