Case Study: OMID Foundation achieves 10X higher response rates and exceeds fundraising goals with OneMob

OMID Foundation 10X Response Rates & Exceeds Fundraising Goals with Video

OMID Foundation, a nonprofit fundraising organization, faced the challenge of engaging donors and driving ticket sales, sponsorships, and contributions for its 5th Annual Bay Area Evening of Hope. Traditional mass emails were generating very low engagement, with only 1% responses, making it difficult to connect with potential supporters and reach fundraising goals.

Using OneMob, OMID Foundation sent a personalized, branded, trackable video to the same 200+ recipients. The campaign delivered a 73% open rate, a 38% email click-through rate, and a 10X increase in responses within the first day, helping OMID Foundation surpass its $50,000 fundraising goal.

OMID Foundation

Shiela Rahimian

Co-Chair