Case Study: Hewlett Packard Enterprise boosts personalized sales engagement with OneMob

Hewlett Packard Enterprise drives Q4 account outreach with OneMob’s 3-rep campaign

Hewlett Packard Enterprise faced the common challenge of marketing emails being ignored and a lack of follow-up on leads, creating a disconnect between their marketing and sales efforts.

To solve this, OneMob implemented a solution where marketing runs video campaigns that are sent as the sellers themselves. OneMob generated personalized avatar videos for each rep and sent them from the reps' own email accounts to their known contacts, ensuring the emails were read. This provided sellers with engagement data like opens and watches, and all this activity was automatically synced to their CRM, allowing reps to see who was engaged and call them. OneMob enabled HPE to break through the noise of traditional email marketing and create a personalized connection with their audience.

Hewlett Packard Enterprise