Case Study: Cisco boosts engagement and response rates with OneMob

Cisco boosts email CTR to 46% with OneMob

Cisco sought to enhance the outreach for its video collaboration tools by adding a more personal touch to its global virtual sales efforts. To achieve this, they partnered with the vendor OneMob to launch an initiative called "Using Video to Sell Video."

OneMob provided a platform that allowed Cisco's sales team to send personalized, trackable, and branded video messages. The solution was deployed globally and led to dramatically increased engagement, with email click-through rates jumping to 46% and response rates increasing to 10%. This personal approach helped Cisco reps build trust and create more revenue opportunities.

Cisco

Scott Brown

SVP of Global Virtual Sales and Customer Success