Case Study: Betts Recruiting increases response rates with OneMob

Betts Recruiting boosts response rates 100% with OneMob

Betts Recruiting, a recruiting firm, faced challenges differentiating itself and engaging top candidates through traditional emails and cold calls. An Account Executive Recruiter at the firm was experiencing low engagement with a 3-4% response rate, putting a strain on relationship-building efforts. To address this, they implemented OneMob's video engagement platform.

Using OneMob, the recruiter began sending personalized video messages. This solution provided tracking capabilities for email opens and video views, which were previously unavailable. The immediate result was a dramatic increase in engagement, lifting response rates to 12% and achieving a 78% email open rate with a 63% unique video watch rate. OneMob enabled more booked meetings and helped build stronger, more personal connections with candidates.

Betts Recruiting