Case Study: Noon achieves secure, streamlined access and scalable user management with OneLogin

Noon Continues its Rapid Growth While Enabling Streamlined, Secure Access to Essential Resources With OneLogin

Noon, a joint venture of Saudi Arabia’s Public Investment Fund and Mohamed Alabbar, launched its consumer platform in 2017 and has grown into a leading e-commerce destination across Saudi Arabia, the UAE and Egypt. Rapid expansion left the company managing many disparate tools and passwords, inconsistent authentication (often without multi-factor protection), and heavy administrative overhead for onboarding, offboarding and password resets.

Noon deployed OneLogin SSO with SmartFactor adaptive MFA and automated provisioning, integrating nearly 200 connectors for apps like G Suite, Zendesk, Adobe and Office 365. The change enabled hundreds of users to be onboarded with a few clicks, cut IT-handled password reset requests by 95%, and allowed a small admin team to securely manage thousands of users while boosting productivity and reducing risk.

Noon

Peter Gesper

Senior Vice President of IT