Case Study: TalkTalk attracts and engages new customers with ONELAN digital signage

Talk Talk chooses ONELAN to Attract and Communicate to New Customers

TalkTalk wanted a way to attract new customers into its pilot shop and selected digital signage as an effective advertising and engagement tool. They chose ONELAN’s digital signage solution — including an ONELAN NTB 5505 player — for its cost-effectiveness, ease of use and simple integration with TalkTalk’s existing IT infrastructure.

ONELAN installed the NTB 5505 driving 40" and 46" LCD screens and a 3x3 video wall (fully integrated with the store audio) to display TalkTalk’s live TV channel, proprietary video adverts and RSS news feeds, with content managed onsite. The ONELAN deployment enabled fast transitions between adverts and straightforward content updates, giving TalkTalk greater flexibility and more engaging in‑store customer messaging.

TalkTalk

Maggie Roxburgh

General Manager