Case Study: Drain Center achieves centralized in-store digital advertising and reduced print waste with ONELAN

ONELAN & Onemedia Flushed with Success at Drain Center

Drain Center, a leading national supplier of drainage and utilities products with over 80 UK branches, needed in‑store advertising on a single TV per branch, maximised ad space, branch‑by‑branch control without relying on local staff, common messaging across stores, and reduced print POS waste. They chose ONELAN (with OneMedia for creative and monitoring) to deliver an end‑to‑end digital signage solution, deploying an ONELAN Millennium net‑top‑box at HQ and ONELAN 650S mini NTBs in individual stores.

ONELAN’s players—piloted then rolled out—now show a mix of third‑party advertising and Drain Center promotions, with OneMedia Monitoring managing the network. The solution gave Drain Center central campaign control, cut print wastage, consolidated creative briefs into integrated print-and-digital campaigns, and led the customer to appoint OneMedia as its ongoing creative agency; ONELAN’s reliable, one‑off cost hardware made the estate‑wide digital signage practical and scalable.

Drain Center

Alison Murphy

Brand Marketing Manager