Case Study: Norwich Theatre Royal achieves improved audience engagement and sponsor exposure with ONELAN Digital Signage

Norwich Theatre Royal - Customer Case Study

Norwich Theatre Royal wanted to make pre-show time more engaging for its diverse audience and to promote activities around the building (functions, meetings, exhibitions, schools’ tours) while strengthening relationships with local business sponsors. To achieve this they worked with ONELAN and chose ONELAN’s Net-Top-Boxes (NTBs) as their digital signage solution.

ONELAN deployed zoned digital signage across the venue—seven screens in front-of-house areas plus two in function rooms (nine total)—using simple JPEG images and scrolling text with scheduled, time-sensitive content and the ability to show room-specific media. The ONELAN system enabled instant updates, increased sponsor visibility, kept audiences informed about show details and facilities, removed paper notices, and was well received by staff and patrons.

Norwich Theatre Royal

Jane Claridge

General Manager