Case Study: Aker Brygge achieves interactive wayfinding and dynamic advertising with ONELAN digital signage

Digital Signage enables Advertising and Interactive Wayfinding in Norwegian Shopping Mall

Aker Brygge, a waterfront shopping mall in Oslo with 65 stores and more than 6 million visitors a year, needed an integrated wayfinding and advertising solution to serve shoppers, office workers and visitors. They selected ONELAN’s digital signage platform, deploying doublesided touch LCD signboards and a portrait-format 25m2 LED screen to deliver interactive wayfinding, adverts and live information (stock market, weather).

ONELAN supplied NTB 5000 media players (5 with touch licences for wayfinding, 1 for advertising), five doublesided 46" LCD signboards and the 25m2 LED screen, integrated with Urbanview’s software and hardware. The single ONELAN CMS lets zones and playlists be managed centrally for both indoor and outdoor portrait displays, streamlining operations, increasing advertiser control and delivering high-impact messaging to the centre’s 6+ million annual visitors.

Aker Brygge