Case Study: Linderud Senter achieves cost-effective, low‑maintenance interactive wayfinding and advertising with ONELAN

Digital Out of Home from ONELAN for the Linderud Senter Shopping Mall

Linderud Senter, a 32,000 m2 shopping centre in Oslo with 60 stores, needed a low‑maintenance, cost‑effective combined wayfinding and advertising system after a major refurbishment. The mall chose ONELAN’s Digital Out‑Of‑Home solution, deploying ONELAN’s digital signage platform with Urbanview Signboards to provide both interactive wayfinding and full‑screen advertising.

ONELAN installed three double‑sided Urbanview Signboards, each driven by two Net‑Top‑Box (NTB) 5000s (one with a Touch Licence), using a multi‑zone design so advertising can be scheduled and updated independently of the interactive wayfinder. ONELAN’s Linux‑based system and proof‑of‑play capability reduced maintenance and ensured advertisers’ visibility; the marketing coordinator reported easier date/time publishing, and one store saw a measurable 50% week‑to‑week increase in visitors when its commercial ran.

Linderud Senter

Irene Karstad

Shopping Mall Manager