Case Study: Barnetts Motor Group achieves unified, high‑impact showroom and staff communications with ONELAN digital signage

Barnetts Motor Group Drives Communications with ONELAN

Barnetts Motor Group, with multiple car showrooms and sites in Dundee and St Andrews, needed a centrally controlled way to deliver showroom marketing and internal staff communications to create customer excitement and staff awareness. They selected ONELAN to provide a digital signage solution capable of driving both external showroom displays and internal messaging across sites.

ONELAN implemented a flexible digital signage rollout starting with a four‑screen showroom “horizon” deployment and plans for around 20 screens across showrooms and staff areas. The ONELAN system was chosen for its ease of use, quality and reliability; Barnetts report the displays project a modern hi‑tec image, customers have said “it’s cool”, staff adoption was rapid after on‑site training, and the installation and configuration were completed in two weeks.

Barnetts Motor Group

Paul Barnett

Director