Case Study: U.S. Holocaust Memorial Museum raises awareness and support with O'Neill & Associates

U.S. Holocaust Memorial Museum reaches hundreds of thousands with O'Neill & Associates

The U.S. Holocaust Memorial Museum retained the vendor O'Neill and Associates to develop a public relations campaign. The challenge was to promote awareness of its "Deadly Medicine" traveling exhibition and a fundraising dinner in Boston, while also building a sustained regional presence to support future initiatives.

O'Neill and Associates implemented a comprehensive media and social media strategy, which included targeted press outreach, event previews, and regular press releases. The vendor successfully secured significant news coverage across multiple platforms, reaching an audience of hundreds of thousands through major local outlets like WBUR, the Boston Globe, and the Boston Herald.

U.S. Holocaust Memorial Museum