Case Study: National Braille Press Raises $1.4 Million and Boosts Gala Visibility with O'Neill & Associates

National Braille Press raises $1.4 million with O'Neill & Associates

National Braille Press, a Boston-based nonprofit promoting braille literacy for blind children, faced the challenge of differentiating its annual Hands On! Gala to increase fundraising and secure participation from top community leaders. The organization engaged the vendor O'Neill & Associates for public relations, media relations, and relationship marketing services to address this.

O'Neill & Associates implemented a comprehensive campaign that secured high-profile honorees like First Lady Laura Bush and emcee Jay Leno, recruited local CEOs as chairs, and generated significant media coverage. The results were highly successful; the 2007 gala exceeded its fundraising goal by raising $1.4 million. The vendor's efforts also secured valuable auction items and garnered widespread media attention in outlets from the Boston Globe to the Associated Press, significantly boosting the event's and organization's profile.

National Braille Press