O'Neill & Associates
45 Case Studies
A O'Neill & Associates Case Study
Ember Gardens, a cannabis cultivator, manufacturer, and retailer, faced significant community opposition to obtaining retail licenses for its location on Boston's Newbury Street. The vendor, O'Neill & Associates, was engaged to facilitate community relations and address concerns over traffic and reputational issues.
O'Neill & Associates implemented a grassroots campaign, gathering over 200 resident signatures and advising on the creation of a business loyalty program to drive customer traffic to neighboring merchants. This strategy built substantial local support. As a result, Ember Gardens secured backing from the Mayor's office and successfully received its license from the Boston Cannabis Board. O'Neill & Associates continues to assist the client with subsequent zoning approvals.