Case Study: Mazda achieves centralized dealer website management across 12 countries with OneDealer MySite

Mazda streamlines 130 dealerships across 12 countries with OneDealer

The customer, Mazda, faced the challenge of deploying a single website installation for its dealer network across multiple countries. They needed a solution that allowed for centralized management of content while still providing individual dealers the flexibility to manage their own specific content. Mazda partnered with the vendor OneDealer and utilized their MySite product to address this need.

OneDealer implemented its MySite solution, which struck a balance between centralized control and decentralized management. This allowed country-level teams to push content to all or selected dealers while enabling each dealership to manage its own information. The solution also provided centralized lead monitoring to ensure no opportunities were missed across the entire network. As a result, Mazda successfully deployed the system across 130 dealerships in 12 Eastern European countries, with each new dealer site requiring only one hour to set up.

Mazda