Case Study: Allegro Senior Living boosts move-ins and revenue with OneDay video platform

How this Missouri-based senior living community increased move-ins by 14% and annual revenue by $1.35 million

Allegro Senior Living, a 23-community senior housing operator, wanted to expand the use of video across its sales and operations to improve follow-up, support staffing, and enhance the resident experience. The company partnered with OneDay, using its senior living video platform, to encourage broader adoption and make video a more consistent part of the sales process.

OneDay helped Allegro launch a company-wide contest and incentive program to increase video use for sales, move-in follow-up, and lifestyle content. The effort drove a 14% increase in move-ins, a 7.4% increase in tours, and a 14.5% increase in creative follow-ups over the contest period, translating to about $112,500 in additional monthly revenue, or $1.35 million annually.

Allegro Senior

Eric Varin

Assistant Vice President Sales & Marketing