Subscription-Based News Providing Company - Customer Case Study

Deployed single sign-on and content gating with Smart Paywalls. Closed all registration loopholes pushing users to paywall faster. All user accounts, including social log-ins, were captured in the platform and connected to a single user ID. Previously a user signing in via Google, Facebook, or on mobile and multiple web browsers were treated as four separate accounts, each with its own number of “free” page views. Another subscription-based client achieved 50% lift in open rates by targeting engaged segmented audiences.