Case Study: Frontline Medical Communications achieves precise audience identification and targeted ad engagement with ONEcount

Frontline Medical Communications - Customer Case Study

Frontline Medical Communications, the industry's largest medical communications company serving more than 1.2 million physicians across 30+ brands, 40+ websites, 125 eNewsletters and 18 live events, faced the challenge of reliably identifying and targeting individual audience members and unifying access and data across a complex, multi-site ecosystem. ONEcount was engaged to solve audience identification, targeting and cross-site gating/reporting.

ONEcount implemented list matching against a unified database, premium banner ad targeting down to individual profiles, custom advertiser and engagement dashboard reporting, and global sign-on/gating across 40+ sites and third‑party platforms. These solutions enabled individualized ad delivery, streamlined authentication, and provided advertisers with actionable engagement metrics—helping Frontline better monetize and measure its 1.2M audience.

Frontline Medical Communications