Case Study: Foreign Policy achieves $400,000 in additional subscription revenue with ONEcount

Foreign Policy - Customer Case Study

Foreign Policy, a global publisher reaching millions through Foreign Policy Magazine, ForeignPolicy.com, and FP Events, needed to centralize audience identification across channels and devices to boost online subscriptions. They engaged ONEcount to provide a single sign-on/gating/paywall solution to unify user accounts and better manage access.

ONEcount was deployed across the publisher’s digital estate to capture all user accounts (including social log-ins) under a single user ID, tying cross-browser and cross-device activity to one individual and enabling stricter control of free views. By converting more free users to paid subscribers and allowing Foreign Policy to refine its freemium model, ONEcount drove an additional $400,000 in subscription revenue in year one, with a projected 20% revenue growth the following year.

Foreign Policy