Case Study: CFE Media achieves unified audience insights and increased lead generation with ONEcount

CFE Media - Customer Case Study

CFE Media, an industry-leading B2B publisher (Content for Engineers) serving over 365,000 qualified subscribers, needed to better identify and activate its audiences across multiple magazine titles and digital channels. ONEcount was engaged to help solve audience fragmentation, enable persona-driven targeting, and improve cross-channel measurement and lead generation.

ONEcount implemented audience development programs including segment profiles for persona targeting, cross-channel reporting, lead generation workflows, and data unification across titles. As a result, CFE Media gained a unified audience view, more precise segmentation and targeting, and measurable improvements in lead generation and cross-channel reporting performance thanks to ONEcount’s solutions.

CFE Media