Case Study: Wayland Academy boosts virtual gala fundraising with OneCause

Wayland Academy raises $94,456 with OneCause in its first virtual auction

Wayland Academy faced the challenge of pivoting their crucial annual in-person gala and auction to a virtual event with only a short planning time. They partnered with OneCause and its fundraising software to make this rapid transition online while aiming to maintain donor engagement and personalization.

OneCause enabled the team to implement a solution centered on personalization through videos and a social influencer strategy. This approach included promotional videos for auction items and a structured donation appeal. The results were significant, raising $94,456 in proceeds, which was 207% of the silent auction's value, and engaging 509 supporters who placed 1,211 bids.

Wayland Academy