Case Study: Washington Performing Arts creates a successful virtual gala with OneCause

Washington Performing Arts raises $110K online in 72 hours with OneCause

Washington Performing Arts faced the sudden challenge of transforming its planned 600-person in-person Annual Gala into a virtual event with just 72 hours' notice. They partnered with the vendor OneCause to rapidly adapt their fundraising activities, including their live and silent auctions, for an online format.

With OneCause's platform and support, Washington Performing Arts executed a streamlined virtual gala featuring a curated online auction, a livestreamed program, and real-time donation appeals. This solution broadened their audience reach and drove significant engagement. The results were outstanding, with 100% of auction items sold, over 1,000 supporters engaged, and $110,000 raised in online donations alone, exceeding the previous year's fundraising goals.

Washington Performing Arts