Case Study: United Way of Champaign County achieves 100% of its fundraising goal and expands reach with OneCause

United Way of Champaign County How a Longtime Customer Used OneCause in New Ways

United Way of Champaign County faced the sudden need to move its flagship Power of the Purse fundraiser online after COVID-19 forced multiple postponements. With longstanding support from OneCause—and using OneCause’s Mobile Bidding and Giving Center tools—the development team had to quickly adapt sponsorships, event promotion, and virtual programming for a fully virtual experience.

OneCause helped the nonprofit pivot by consolidating event information and sponsorship visibility on the Giving Center, running a two-day silent auction and raffle via Mobile Bidding, linking directly to a YouTube Live program, and using 360° photos and social media to promote items. The virtual format drove 1,000+ bids (about 8 bids per purse), 450 supporters, reached 86% of the silent auction goal, delivered 55% of total raised in ticketing, and achieved 100% of the overall fundraising goal.

United Way of Champaign County

Becca Guyette

Chief Development Officer