Case Study: SPCA of Wake County achieves nearly $60,000 over goal and sustainable fundraising growth with OneCause

Trying a New Fundraising Success Strategy at the SPCA of Wake County

The SPCA of Wake County had run its annual gala for 23 years but, despite growing attendance, saw fundraising fall short two years in a row. To reboot revenue and regain easy access to data, reporting and event-management tools, the organization returned to OneCause and its mobile bidding platform to support a new fundraising strategy.

Using OneCause’s mobile bidding and simple backend, the SPCA redesigned the event—$500 tickets, $5,000 tables, a 350-person cap, higher-end auction items, a mission-focused auctioneer and new tactics—and relied on OneCause for bidding and analytics. The result: the auction finished nearly $60,000 over goal, restoring event revenue and demonstrating clear, measurable growth.

SPCA of Wake County

Amy Crum

Director of Events