Case Study: St. Ann Catholic School surpasses fundraising goals and boosts donor engagement with OneCause Text2Give

Personalized Giving Experience, Key to St. Ann Catholic School’s Success

St. Ann Catholic School, a century‑old Pre‑K–8 Catholic school in Chicago’s Pilsen neighborhood, was struggling with donor fatigue and low engagement and had repeatedly failed to meet its annual live appeal goals. To give donors a more personalized, impact‑driven giving experience, St. Ann partnered with OneCause to deploy a Text2Give solution that let guests donate to specific campaigns rather than a general fund.

OneCause’s Text2Give setup ran three simultaneous keyword campaigns with a real‑time visual scoreboard and donor recognition, creating friendly competition and clear, tangible asks. The event hit all three targets (Copier 114%, Preschool smartboard 104%, Internet 106%) and reached 107% of the overall goal, funding a new copy machine, a preschool smartboard, and faster school internet.

St. Ann Catholic School

Katie Scully

Principle