Case Study: Morgan Marie Michael Foundation launches a seamless virtual Strut fundraising celebration with OneCause Virtual Event Center

OneCause Virtual Event Center Helped Launch their Annual In-person Event into a Virtual Celebration

The Morgan Marie Michael Foundation, which supports individuals on the autism spectrum, faced the challenge of converting its annual in-person “Strut!” fundraiser into a virtual event during social distancing. Having previously used OneCause for mobile bidding and peer-to-peer campaigns, the Foundation turned to the OneCause Virtual Event Center to recreate their silent auction, raffle, ambassador campaigns and live program online.

Using the OneCause Virtual Event Center, the Foundation built a single virtual venue with embedded livestream, donation and bidding overlays, fundraising challenges, a 15-item silent auction and a raffle. The event drew 90 livestream attendees, raised over $2,000 in total (including $800 from the auction), and netted 100% more than cancelling—demonstrating OneCause’s measurable impact on their virtual fundraising success.

Morgan, Marie, Michael Foundation

Alyssa Lego

Founder