Case Study: Minnesota Independence College & Community raises $313K in a virtual gala with OneCause

Minnesota Independence College & Community raises $313,335 in virtual gala with OneCause

The customer, Minnesota Independence College & Community (MICC), a nonprofit supporting those with autism and learning differences, faced the challenge of needing to pivot its crucial annual in-person gala to a virtual format. Their small two-person development team needed to move the event online in just a few days without losing the fundraising momentum it provided, as canceling was not an option for their programs. They accomplished this using virtual fundraising software from the vendor OneCause.

With the OneCause platform, MICC implemented a fully virtual event featuring an online auction, live action, and a Fund-A-Need. They incorporated pre-recorded videos, personalized appeals, and kept traditions like their annual heads or tails game to make the event fun and engaging. As a result, MICC raised $313,335, beating their fundraising goal by 104% with 151 donors participating remotely.

Minnesota Independence College & Community