Case Study: Minnesota Independence College & Community raises six figures and beats its fund-a-need goal with OneCause

Minnesota Independence College & Community - Customer Case Study

Minnesota Independence College & Community (MICC) faced the challenge of moving its annual gala and fundraising activities online with a very small development team, while still preserving the energy and impact of the in-person event. Working with OneCause, MICC created a virtual program that included a silent auction, live auction, heads or tails, and a donation appeal.

OneCause helped MICC shift the entire event into a Facebook Live and video-based virtual gala, keeping mission storytelling and audience engagement at the center. The result was a record-setting online appeal that raised $313,335, beat the fund-a-need goal by 104%, and engaged 151 remote donors.

Minnesota Independence College & Community

Trina Sletto

Development Manager