Case Study: KU Alumni Association achieves a $15,000 increase in auction proceeds and modernizes bidding with OneCause

KU Alumni Association - Customer Case Study

The KU Alumni Association, producer of the Rock Chalk Ball, needed to replace its outdated paper-based auction and event processes with a mobile bidding platform. After researching options, the KU Alumni Association chose OneCause and implemented the vendor’s mobile bidding and event-management services just three months before their 2016 event.

OneCause handled registration and check-in, a mobile interface for silent-auction items and real-time bids, guest text messaging, streamlined checkout and sponsor tracking. The first year using OneCause boosted auction proceeds by $15,000, delivered a better guest experience for most attendees, provided actionable reports on popular items, and enabled the organization to expand into smaller events using OneCause’s DIY solution.

KU Alumni Association

Jacey Krehbiel

assistant Director of Alumni Programs