Case Study: Zoo Miami Foundation achieves wider donor reach and increased fundraising with OneCause

How Zoo Miami Foundation Found Wild Success with Virtual Fundraising

Zoo Miami Foundation faced an urgent challenge when the city issued a stay-at-home order the day before its annual strolling gala, Feast with the Beasts. Needing to pivot to a virtual format that put their conservation mission front-and-center and remained easy for a non–tech-savvy donor base, the Foundation turned to OneCause for a user-friendly virtual fundraising solution, including a virtual silent auction platform and text-to-register functionality.

OneCause enabled a redesigned run-of-show and tools—text-to-register, extended silent-auction windows, fixed-price items and multiple donation options—that expanded reach and boosted revenue. The virtual event drew 703 attendees, generated 303 bids, sold out fixed-price items, achieved an average donation of $120, and produced a 327% increase in auction proceeds versus the prior year.

Zoo Miami Foundation

Paki Fernandez

Special Events Manager