Case Study: Komen Greater NYC achieves streamlined mobile fundraising and simplified event-day operations with OneCause

How & Why Komen Greater NYC Made the Switch

Komen Greater NYC, the Susan G. Komen affiliate that runs a Central Park 5K raising about $2.5M annually, was facing flat peer-to-peer fundraising as donor behavior shifted to younger, mobile-first supporters and the legacy platform hindered new participation. To address this, they evaluated and adopted OneCause’s peer-to-peer fundraising platform (OneCause P2P) to deliver a modern, mobile-first participant experience.

OneCause implemented a flexible P2P tool with mobile-optimized pages, sub-events, and an integrated chat feature, which simplified event-day registration and support workflows. As a result, Komen Greater NYC saw race support call and email volume drop by as much as 90%, staff time saved (Glen Peck estimated at least 20 hours the final week), and a noticeably smoother participant experience that made fundraising more accessible on the go.

Komen Greater NYC

Glen Peck

Senior Director of Digital Communications