OneCause
123 Case Studies
Case Study: Washington Performing Arts achieves broader reach and $110K in online donations with OneCause
A OneCause Case Study
How Washington Performing Arts Created a Virtual Gala and Smashing Success
Washington Performing Arts, one of America’s most honored civic institutions, faced the challenge of turning its 600-person Annual Gala into an online and livestream event in just 72 hours. With support from OneCause, the organization moved its fundraising program online while opening the virtual gala to a wider public audience.
OneCause helped Washington Performing Arts run a virtual gala with online auction, donation appeal, and live auction elements, including embedded links, a gala hotline, and real-time appeal updates. The event generated 612 bids, sold 100% of auction items, engaged 1,009 supporters, and raised $110K in online donations, with both the live and silent auctions exceeding prior-year goals.
Open case study document...
Washington Performing Arts
Roger Whyte
Principal