Case Study: Humane Society of West Michigan achieves $160K in event proceeds with OneCause

How The Humane Society of West Michigan Launched Their Virtual Event in Just 5 Days

Humane Society of West Michigan, a 100% donor-funded animal welfare organization, faced the sudden challenge of moving its annual Paws, Claws, & Corks fundraiser fully virtual in just five days to continue supporting more than 3,000 animals a year. They chose OneCause’s online fundraising tools (online auctions, raffles, and donations) for its simplicity and backend capabilities to maximize resources and supporter engagement.

OneCause powered a virtual program using Facebook Premiere, opened the auction to the public, and drove promotion via social media and local news, plus two extra days of online bidding. The result: 1,032 total supporters, 582 attendees, 326 bidders, 315 confirmed max bids, and $160K in event proceeds—demonstrating OneCause’s measurable impact on revenue and participation.

The Humane Society of West Michigan

Megan Ellinger

Events Coordinator