Case Study: The High Museum achieves $407,159 in event proceeds with OneCause

How The High Museum Raised 400K In Their Virtual Wine Auction

The High Museum, the leading art museum in the southeastern United States, needed to move its annual Wine Auction fundraising event online quickly to protect a key source of support for exhibitions and education programs. Working with OneCause, the museum shifted from an in-person auction to a virtual-friendly online auction format in just a few weeks.

OneCause helped The High Museum run the event with online auction, raffles, online donations, and a paddle raise, using tactics like rolling lot closures, segmented outreach, preview marketing, and clear donor communications. The results were strong: OneCause helped generate $44,080 in online donations, $326,079 in silent auction proceeds, and $407,159 in total event proceeds, with an average of 6.58 bids per package.

The High Museum

Casey Murphy

Special Events​ Manager