Case Study: The AJ Foundation achieves a seamless, engaging peer-to-peer fundraising experience with OneCause

How The AJ Foundation Used Peer-to-Peer All Year with Success

The AJ Foundation wanted to improve the participant experience across its fundraising events, but managing campaign content and materials manually was time-consuming and stressful. To solve this, The AJ Foundation turned to OneCause Peer-to-Peer to better create, brand, and manage its peer-to-peer campaigns and event pages.

With OneCause, The AJ Foundation built a customized microsite that centralized event information, marketing materials, sponsorships, impact statements, videos, and team landing pages in one place. The result was a clearer registration and fundraising experience that made participation easier, more social, mobile, and fun, while also reducing staff stress through a seamless system.

The AJ Foundation

Melanie Knott

Development Coordinator