Case Study: Turnstone achieves year-end fundraising success with OneCause Peer-to-Peer software

How Storytelling & Powerful Peer-to-Peer Software Drove Year-End Success

Turnstone, a nonprofit fundraiser, wanted to make its year-end online campaign more compelling and drive stronger donor engagement. To do that, it turned to OneCause and its peer-to-peer fundraising software, using embedded video and storytelling to create an emotional connection with donors while keeping the campaign consistent and recognizable.

OneCause helped Turnstone launch a cohesive peer-to-peer and online giving campaign that made it easy to promote matching gift opportunities and share across social media. The results were strong: donations rolled in through the site, the campaign gained momentum quickly, and Turnstone even received an unexpected $100,000 gift driven by the online promotion of the matches.

Turnstone

Lauren Widenhofer

Digital Fundraising Specialist