Case Study: St. Louis University High School achieves a $472K Fund-A-Need and 1,800+ virtual attendees with OneCause

How St. Louis University High School Went Virtual and Raised $1,000,000

St. Louis University High School faced the challenge of keeping its 51st annual Cashbah fundraiser — a cornerstone event for financial aid and community engagement — from being cancelled in 2020. The school partnered with OneCause and used its online fundraising platform (including the OneCause text message feature) to recreate the silent and live auctions, Fund‑A‑Need, and livestream components in a virtual format as #Cashbah2020.

OneCause’s platform powered free virtual ticketing, text promotions, livestreaming and integrations like Facebook Live and Zoom rooms, plus video testimonials and targeted donor outreach to replicate the in‑person experience. The results were strong: over 1,800 attendees (vs. the usual 700–800), $210,396 in silent auction proceeds, 6,598 total bids, 3,449 supporters, and a Fund‑A‑Need haul of $472,163 (exceeding the $425,000 target), demonstrating a significant expansion in reach and fundraising impact.

St. Louis University High School

John Penilla

Director