Case Study: Sierra Delta achieves virtual fundraising success with OneCause

How Sierra Delta Created Virtual Engagement to Crush Fundraising Goals & Step Up For Vets

Sierra Delta, a small development team fundraising to support its programs for veterans, needed a way to launch a first-time virtual peer-to-peer event during COVID-19 despite limited experience and no detailed plan. The nonprofit chose OneCause and its peer-to-peer fundraising solution to help create a safe, engaging online campaign that could attract participants, sponsors, and community support.

OneCause provided the flexible software and guidance Sierra Delta needed to build the “Step Up For Vets” virtual 5K and pet walk campaign, with custom pages, activity tracking via Strava, leaderboards, badges, sponsorship tools, and engagement content. The result was a successful multi-phase fundraiser that beat the team’s pre-registration goal before the event even started, expanded participation through creative virtual activities, and delivered strong impact at much lower cost than in-person events.

Sierra Delta

Breezi Harrell

Director of Development